Kamelot Productions is thrilled to announce the latest achievement of our esteemed client, Madison Resorts. Our production company has been instrumental in the expansion and branding of Madison Resorts, and we are excited to bring you the news of their recent acquisition in Wildwood Crest. Read on to discover how Madison Resorts is transforming the iconic Royal Hawaiian Motel into a beachfront gem, blending classic doo-wop aesthetics with modern luxury.
Elevating the Madison Resorts Brand: Madison Resorts has further established its presence in Wildwood Crest with the recent $13.4 million acquisition of the Royal Hawaiian Motel, located at 500 E. Orchid Road. This strategic move is part of Madison Resorts’ commitment to preserving the area’s iconic doo-wop legacy. The resort company plans to merge the newly acquired property with the former Oceanview Motel, creating a larger, more vibrant beachfront resort for guests.
Revamping and Enhancements: With a $7 million investment, Madison Resorts is gearing up for a comprehensive renovation of the Royal Hawaiian Motel. The five-story property is set for a transformation, including the refurbishment of approximately 88 rooms, restoration of the pool, and an exterior makeover reflecting the signature Madison Resorts color scheme. CEO Dan Alicea emphasizes the company’s dedication to maintaining the Royal Hawaiian Motel as a Wildwood skyline staple.
Rebranding and Synergy: After the renovation, the Royal Hawaiian Motel will retire its name and join the Madison Resort Wildwood Crest family as the Beach Tower. This integration, alongside the neighboring Oceanview Motel, will result in a grand resort boasting around 200 hotel rooms, two pools, two hot tubs, three restaurants, two fitness centers, five conference rooms, and two rooftop event spaces. The former Royal Hawaiian will also welcome furry friends as a pet-friendly addition.
A Gastronomic Delight: Madison Resorts is keeping details about its three restaurants under wraps, teasing an exciting dining experience for guests. Two restaurants will be housed in the former Oceanview Motel building, while the third will grace the former Royal Hawaiian, which already features a restaurant space. This culinary addition adds to the allure of Madison Resorts as a comprehensive destination.
Year-Round Entertainment: With plans for live music and entertainment during the summer, Madison Resorts aims to infuse “energy, fun, and excitement” into the Wildwoods. The resort will operate year-round, extending an offer to all Royal Hawaiian employees to stay on staff. This project aligns with broader development in the Wildwoods, contributing to the area’s economic growth and updates to the iconic boardwalk.
Continued Expansion Along the Jersey Shore: The Royal Hawaiian Motel signifies Madison Resorts’ third Jersey Shore hotel acquisition in two years. Previously, the company acquired the Montreal Beach Resort in Cape May in January 2022 for $23 million, including the renowned Harry’s Ocean Bar and Grille. The Montreal Beach Resort is undergoing rebranding as Madison Resort Cape May, with renovations ongoing through 2024.
Looking Forward: Madison Resorts, led by CEO Dan Alicea, is actively seeking additional properties along the Jersey Shore to further enrich its brand. While details about future acquisitions are undisclosed, Madison Resorts’ commitment to excellence and growth continues to shape the hospitality landscape in this beloved coastal region.
As Kamelot Productions witnesses Madison Resorts’ expansion along the Jersey Shore, we take pride in our role in enhancing their brand through strategic public relations and marketing efforts. We eagerly anticipate the grand unveiling of the Beach Tower and the ongoing success of Madison Resorts in delivering unparalleled guest experiences. For those seeking a memorable stay, seize the opportunity to book your 2024 getaway at Madison Resort, now offering more rooms than any other resort in Cape May County!